Board of Directors 2020

With the exception of the Treasurer, the foundation’s board of directors is the same as the American Sportfishing Association.

Chris Megan (Chairman)
Publisher, On The Water, LLC

Jesse Simpkins (Vice Chairman)
Director of Marketing, St. Croix Rods

Louis Chemi (Secretary)
COO, Freedom Boat Club

Dan McDonald (Treasurer)
President, Yakima Bait Company

Steve Smits (At-Large)
President and COO, ZEBCO Brands

Kirk Immens (Immediate Past Chairman)
President, Sportco Marketing, Inc.


Bruce Akin
Chief Executive Officer, B.A.S.S., LLC

Dale Barnes
Division Manager, Marketing, Yamaha Marine Group

Charlie Davis
Director of Brand – Fishing, Plano Synergy

Dan Ferris
Publisher, Midwest Outdoors

Peter Foley
President, Boone Bait Company, Inc.

Patrick M. Gill
CEO, TackleDirect

Kelly Hepler
Department Secretary, South Dakota Game, Fish and Parks

Frank Hugelmeyer
President, National Marine Manufacturers Association

Bob Hunter
Vice President, Merchandising, Big Rock Sports, LLC

Mike Jackson
President, Wright and McGill Co.

Carl Liederman
President, Captain Harry’s Fishing Supply Co., Inc.

Dave J. Pfeiffer
President, Shimano North American Fishing, Inc.

Zack Swanson
General Manager & Vice President of Sales, Rapala USA

Ex-officio Members

Dave Bulthuis
Vice President of Government Affairs, Costa Sunglasses

Carey Graves
Vice President of Sales, Daiwa Corporation

Ken Hammond
Chief Executive Officer, The Hammond Group

Phil Lillo
Owner/CEO, Don Coffey Company