Cause-Related Marketing
It is possible your company can increase its sales by designating a
certain percent or amount of money from your products to the FishAmerica
Foundation. “Cause-related marketing” has a tested
and proven track record, and you may want to consider trying it to help
keep our nation’s fish and waters healthy.
Cause-related Marketing Quick Facts
Proving that
Cause-related Marketing is a Win-Win
Unique, lasting relationships with industry and non-endemic companies
have allowed the foundation to continually promote on-the-ground restoration
and enhancement projects through the support of those who depend on it
the most. Through continued giving, these companies have made a
lasting impression on the sportfishing community as leaders in natural
resources conservation.
The following companies donate a portion of the proceeds from the sale
of a product or group of products to the FishAmerica Foundation:
Pro Line Manufacturing—Pro Gear Waders
In 2001,
Pro Line Manufacturing began designating a percentage of its Pro Gear
wader sales to the FishAmerica Foundation—with an estimated
annual donation of $20,000 per year for FishAmerica. Sales have exceeded
expectations and FishAmerica has received more than $375,000 so far.
The wader packaging provides information about FishAmerica and advises
customers their purchase will support the foundation’s work.
Pro Line Manufacturing’s donations support FishAmerica’s
efforts to improve sportfishing through fish population and habitat enhancement
and water quality improvement. These donations have funded many
conservation projects including the restoration of family fishing waters
in Ocean County, New Jersey; Dickinson, North Dakota; McAlester, Oklahoma;
and South Sioux City, Nebraska.
Stonehedge Winery—Cool Fish Wines
Stonehedge Winery
out of Napa, California, will provide a portion of the proceeds from
the sale of Cool Fish wines and products to FishAmerica. Cool
Fish has five wines available for purchase in 49 states: Chardonnay,
Sauvignon Blanc, Pinot Grigio, Red and Rose. The Cool Fish brand
is dedicated to delivering a serious product that elevates the culture
of food and wine in the United States.
E-Tec—Boomer Rail
E-Tec
Marine provides a portion of the proceeds from the sale of the Boomer
Rail to FishAmerica. The Boomer Rail is an aftermarket rail
for your bass boat.
