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Operation F.I.S.H.
Zebco Supports FishAmerica’s Gulf Fund with Operation F.I.S.H.
 Zebco has joined our efforts to restore the sport fisheries and fishing
facilities affected by the Gulf Coast hurricanes with the creation of
Operation F.I.S.H. Operation F.I.S.H. (Fishermen In Support of Hurricane
relief) is an industry-wide fundraising program to raise money and provide
ongoing benefits to the hurricane damaged coastal fisheries during the
critical recovery years ahead.
Operation F.I.S.H.
Zebco
has commissioned the design of a special Operation F.I.S.H. ball cap
to be used as the focal point for the campaign. The hats are being “sold” in
exchange for donations by anglers and interested individuals wishing
to help contribute to the Gulf Coast fisheries cause. Game Headwear,
of Phenix City, Al., has agreed to provide the hats at cost, while Mailing
Services, Inc., of Richmond, Va., has offered to assist with fulfillment
services.
Zebco Blazes the Trail
The inventory of hats is to be
provided through donations from the long list of organizations and industry
companies who want to “do something” to
help get sportfishing back on track in the wake of the recent hurricanes.
Kicking off the effort is Zebco, who has already purchased and donated
the first 1,000 hats for the Operation F.I.S.H. effort.
Now is the Time!
Operation F.I.S.H. is not a marketing
gimmick; it’s a tangible,
real-time fundraising effort that needs your help. It is important
for contributors to realize that the Operation F.I.S.H. hats will have
no branding other than the project name. However, participating donors
can benefit from their own publicity efforts in support of the project
and through FishAmerica’s announcements. In the end, it is
not about publicity, it’s about helping the industry get back on
its feet.
The Process
Participating companies should put an Operation F.I.S.H. link on their
respective websites and promote the fundraiser through any and all efforts
they can in their businesses. Every company involved should take pride
and ownership in being part of the united effort and its worthwhile cause.
The first of the Operation F.I.S.H. hats are available now for a minimum
donation of $20 per hat. Purchase your Operation F.I.S.H. Ball
Cap now.
Companies interested in purchasing and donating hats should contact
the FishAmerica Foundation,
703-519-9691.
Zebco is a W.C. Bradley Company. The Operation F.I.S.H. name has
been licensed to Zebco for use in this effort by EAGOAL, a professional
development company.
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